基于物流客户感知的快递自提点形象属性调查分析——以南宁市菜鸟驿站为例

Investigation and Analysis on the Image Attribute of Express Delivery Point Based on Logistics Customer Perception——Taking Nanning Rookie Station as an Example

文章利用问卷调查法,从物流客户感知视角出发,在南宁市西乡塘区快递自提点开展调查研究,探究在影响以菜鸟驿站为主的自提点快递形象的属性中,哪些属性是客户心中的重要属性,及其表现如何。

This paper uses the questionnaire survey method,from the perspective of logistics customer perception,to carry out a survey in Xixiangtang District,Nanning City,to explore which attributes are the important attributes in the minds of customers and how to express them among the attributes that affect the image of the self-lifting express mainly in the rookie station.