融媒体视域下地方本科高校宣传思想工作创新研究

On the Innovation of Publicizing Ideology in the Local Universities in the Context of Media Convergence

融媒体以其信息传播的无限时空、无限作者及受众,向人们彰显了它强大的生命力。如何利用好高校媒体宣传平台展现学校综合实力,讲好高校故事,助力高校“三全育人”工作的开展,成为当前高校宣传思想工作亟待解决的现实课题。文章立足于融媒体视域下创新高校宣传思想工作的必要性和重要性,从“运用媒体融合构建高校大宣传格局;创新宣传方式,传播高校好声音;立足校园,凸显品牌特色;加强舆论引导能力,完善高校舆情应对机制;多措并举,打造‘融合型’宣传思想工作队伍”五个方面对融媒体视域下地方本科高校宣传思想工作创新路径进行分析。

The media convergence has demonstrated its strong vitality for its information spread with timeless and spaceless limitation as well as authorless and audienceless limitation.Howto make good use of university media publicity platformto showthe comprehensive strength of the university,publicize the stories about university and help the the work of“Three All-round Education”in higher schools has become a realistic problem to be solved urgently in publicizing ideology in higher schools.Based on the necessity and importance of innovating the publicity of ideology in local higher schools in the context of media convergence,this papermakes an analysis of the ways to innovate the publicity of ideology in local higher schools fromthe following five aspects:“using media convergence to build up a big pattern of publicity;innovating the way to publicize the good voice of university;highlighting distinctiveness of university campus;improving the public opinion-coping mechanism for the direction of public opinions from university;using various ways to build up a staff to publicize ideology.”