隐喻手法在产品设计中的应用

Interpret the Application of Metaphor in Product Design

隐喻作为一种设计手法在产品表现过程中发挥着显著作用,经常被设计者运用到各种产品设计中。隐喻能够将设计者想要表达的文化内涵与功能语义等,通过对元素符号的凝练与转化,表达于产品的造型语言中,使产品的主要特征与社会、历史、文化相联系,与用户的认知习惯相吻合。针对如何更好地在产品设计中运用隐喻的修辞手法,通过对家居产品、文创产品以及消费电子产品三组案例进行分析与探讨,以探究隐喻修辞的设计手法与意义,并为设计提供新的参考方向。

Metaphor,as a design technique,plays a significant role in the process of product expression and is of⁃ten used by designers in various product designs.Metaphor can express the cultural connotation and functional semantics that the designer wants to express,express in the modeling language of the product by condensing and transforming the symbol of elements,so that the main features of the product are related to the society,history and culture,and conform to the cognitive habits of the user.Aiming at how to better use metaphorical rhetorical devices in product design,this paper mainly analyzes and discusses three groups of cases of household products,cultural and creative products and consumer electronics products,in order to explore the design methods and meanings of metaphorical rhetoric,and to provide a new reference direction for design.