危机传播中民间舆论场的特点、负面影响及管控——以新冠肺炎疫情危机为例

The Characteristics,Negative Influence and Control of the Public Opinion Field in Crisis Communication——A Case Study of the NCP

危机已成为当今社会中的一种常态,危机传播管理是危机应对中的重要内容。以新冠肺炎疫情危机为切入点,通过对危机传播中民间舆论场的四个特点进行子研判,进而对自媒体背景下的民间舆论场在危机传播中的负面影响进行了分析和解读。文章最后为政府如何更好地管控危机中的民间舆论场,提出了善待、治理、借用和引导等四项建设性建议。

Crisis has become a normal state in today’s society,and crisis communication management is an important part of crisis response.Taking the NCP crisis as the entry point,we studied and judged the four characteristics of the public opinion field in the crisis propagation,analyzed and interpreted the negative influence of the public opinion field in the crisis propagation under the background of“we-media”.On this basis,four constructive suggestions are put forward for the government to better manage the public opinion field in the crisis,including being kind,governing,borrowing and guiding.