时代主题·民族精神·文化认同——纪录片《人生第一次》的传播策略探析

Time Theme,National Spirit,Cultural Identity:An Analysis of the Communication Strategy of Documentary The Firsts in Life

人文纪录片《人生第一次》从平凡日常中敏锐地捕捉到社会变迁和时代进程,使得作品以纪实内容表现出的深度超越了个体故事,它传递出的精神面貌与文化内涵投射到所有中国人,引发观众普遍共情,激发强烈文化认同感,对民族精神、民族文化的传播有正面效果。文章从题材选取、价值呈现、叙事风格、视听语言、审美情趣多个角度,探析《人生第一次》的传播策略。

The humanities documentary The Firsts in Life has captured the social changes and the process of the times from the ordinary daily life,which makes the depth of the documentary content of the work surpass the individual story.The spiritual outlook and cultural connotation it conveyed are projected to all Chinese people,arousing the audience’s general empathy and inspiring a strong cultural identity,which has a positive effect on the spread of national spirit and national culture.This paper analyzes the communication strategy of The Firsts in Life from the perspectives of theme selection,value presentation,narrative style,audio-visual language and aesthetic taste.