合肥城市品牌视觉形象推广APP设计研究

Research on APP Design of Hefei City Brand Visual Image Promotion

通过分析国内外城市品牌形象建设的经验与不足,以合肥为研究对象,提出城市的可读性是实现城市品牌形象最直观、清晰和有效的途径,以APP搭建推广平台,以"大美合肥"为主题,将合肥的历史与进程以传统与现代结合的设计手法呈现出来,并在交互平台的触点设计中广泛传播,力求提升合肥的城市软实力,并以此推动城市品牌形象建设的理论和实践进程。

Through the analysis of the experience in city brand image construction at home and abroad and deficiency,this paper,with Hefei as the research object,puts forward that the readability of the city is the most intuitive,clear and effective way to realize the urban brand image,promoting plat⁃form with APP and“Beautiful Hefei”as the theme.In such a way,the history and development of Hefei is integrated by combining traditional and modern design technique,presenting a great symbol conforming to the connotation of Heifei City.Meanwhile,it is expected to spread widely the symbol in the design of interactive platform contact to promote the soft power of Heifei City,so as to promote the theory and prac⁃tice of city brand image construction process.