浅析青年群体的符号消费行为

A Brief Analysis of Youth Groups’Symbol Consumption Behaviors

以90后为代表的青年群体逐渐成为社会消费的主力军,而符号消费也随之成为青年群体争相效仿的行为趋势。青年人选择符号消费来表达内在自我,寻求群体认同,同时,大众传媒的诱导,消费信贷产品的扩大也为符号消费推波助澜。符号消费导致青年群体欲望的膨胀,个性的缺失和理想的毁灭,所以,亟需引导青年人确立绿色消费观念。

Young people,represented by the post-90s generation,have become the main force of social consumption,and symbol consumption has increasingly become a behavioral trend for young people to follow.Young people choose symbol consumption to express their inner self and seek for group identification.Meanwhile,the induction of mass media and the expansion of consumer credit products also contribute to symbol consumption.Symbol consumption leads to the expansion of desire,the deficiency of personality and the destruction of ideals on the part of young people,so it is urgent to guide young people to establish the concept of green consumption.