大数据背景下电网营销方向审计研究

Research on Grid Marketing Orientation Audit under the Background of Big Data

在大数据时代的背景下,我国电力行业也步入了高速发展的时期。如何利用大数据技术提升营销业务的信息化水平,也成为了电力审计业务的一个重要研究方向。智能电网的普及产生了海量的监测数据,这些数据为异常检测、电网运行状态、用户行为等大数据分析研究提供了坚实的数据基础。本文针对电网营销数据提出了运用大数据技术于审计分析,在此基础上对大数据数据在审计数据分析中的应用进行了研究,构建了应用大数据实现电网营销审计的模型。

In the context of the era of big data,China's power industry has entered a period of rapid development.How to use big data technology to improve the information level of marketing business has become an important research direction of power audit business.The popularity of smart grid has produced a large number of monitoring data,which provides a solid data base for anomaly detection,grid operation status,user behavior and other big data analysis and research.This article use of big data technology in audit analysis for grid marketing data.Based on this,the application of big data in audit data analysis The research is carried out,and a model for implementing grid marketing audit using big data is constructed.