高校学生蚂蚁花呗使用现状分析——以江西理工大学为例

Analysis of the Current Situation of the Use of Ant Check Later by College Students——Take Jiangxi University of Science and Technology as an example

为推动互联网消费信贷产品实现优化发展、实现大数据时代下大学生的理性消费,本文以江西理工大学本科生为研究对象,通过问卷星设计并发放调查问卷,运用交叉分析、描述性分析等方法对蚂蚁花呗的使用情况、使用原因进行分析,就蚂蚁花呗对大学生产生的影响进行了深刻的阐述。最后分别对平台的进一步发展和大学生应该合理使用蚂蚁花呗提出一些针对性的建议。

In order to promote the Internet consumer credit products to achieve optimized development and realize the rational consumption of college students under the era of big data,this paper,taking the students of Jiangxi University of Science and Technology as the research object,designing and handing out questionnaires by SO JUMP,using the method of cross analysis and descriptive analysis to analyze the using status and reasons of Ant Check Later,deeply discusses the influence on college students.Finally,some suggestions are putting forward for the further development of the platform and the reasonable use of Ant Check Later by college students.