新时代网络主播文化融入高校思政教育的价值、局限及实现路径

The Value,Limitation and Realization Path of Integrating Network Anchor Culture into Ideological and Political Education in Colleges and Universities

网络主播文化的兴起,受到高校思政教育工作者的关注,能否借鉴网络主播文化的流行经验和模式,创新高校思政教育,成为理论和实务工作者都在积极探索的问题。这个命题的提出,体现了技术推动下具有共通之处的传媒与教育相互融合的发展趋势,具有时代的必然性;而“知识网红”的方兴未艾,则直接展现了知识经济时代传媒与教育合流、网络主播文化融入高校思政教育的现实可能性。在深入分析网络主播文化融入高校思政教育的正向价值及局限所在的基础上,本文从思想内涵、顶层设计、主体参与、内容生产和体制机制等方面提出网络主播文化融入高校思政教育的实现路径,为高校思政教育创新提供了一个全新视角。

The rise of network anchor culture has attracted the attention of ideological and political educators in colleges and universities.It has become a topic that both theoretical and practical workers are actively exploring whether the popular experience and model of network anchor culture can be used for reference to innovate the ideological and political education in colleges and universities.This proposition is an inevitability of the times because it embodies the trend of the integration of media and education under the impetus of technology.The culture of web celebrity in knowledge is in the ascendancy,which directly shows the possibility of the integration of media into education,and network anchor culture into ideological and political education in colleges and universities in the era of knowledge economy.Based on a detailed analysis of the positive value and limitation of integrating network anchor culture into ideological and political education in colleges and universities,this paper puts forward its realization path from the aspects of ideological connotation,top-level design,subject participation,content production and system mechanism,which provides a new perspective for innovation of ideological and political education in colleges and universities.