摘要
伴随着我国的科技水平的不断发展,面对日新月异的科技的进步,在现阶段互联网高速发展的背景下,各行各业都在顺应新的背景趋势下积极的创新发展,尤其是媒体行业在互联网和大数据的发展浪潮下出现了很多新的机遇,这就使得大数据时代下的媒体发展变得更加快速,其通过借助大数据的发展和引用能够最大程度推动媒体的创新融合和各类媒介之间的融合发展,这样的发展变化对现如今及未来的媒体发展有着较大的影响和帮助,对优化媒体的生存发展环境有一定的益处。
Along with the continuous development of science and technology level of our country,in the face of rapid progress of science and technology,at present the Internet under the background of rapid development,from all walks of life are under the new background trend actively innovation and development,especially in the media industry in the development of the Internet and big data wave under the appearance of many new opportunities,making it the era of big data media become more rapid development,its development through the use of big data and references to the greatest degree to promote the innovation of media convergence and integration between all kinds of media development,the development of such changes on the nowadays and future media development has a great influence and help,It is beneficial to optimize the survival and development environment of media.
作者
陆栋
Lu Dong(Hangzhou TV Comprehensive Channel,Hangzhou 310008,China)
出处
《卫星电视与宽带多媒体》
2020年第13期153-155,共3页
Satellite TV & IP Multimedia
关键词
大数据时代
媒介融合
传媒创新
Big data era
Media convergence
Media innovation