摘要
盲盒,顾名思义,就是看不见里面东西的盒子,动辄几十上百的盲盒里装着不同款式的玩偶手办,不到打开那瞬间永远不知道里面隐藏了哪份快乐。今年六一儿童节,在这个充满童真的曰子,盲盒领域的头部企业泡泡玛特正式提交招股书。其中最受人关注的莫过于这堆大小不一、造型各异的搪胶人偶堪比印钞机的盈利能力。招股书显示,2017—2019年,泡泡玛特营收分别为1.58亿元、5.15亿元和16.83亿元,净利润分别为156.9万元、9952.1万元和4.52亿元。短短三年,泡泡玛特营收翻了10倍,净利润暴涨287倍,估值已经超过了175亿元。
Blind box,as the name suggests,is a box that people can't see what's inside.It is often filled with dolls of different styles.You will never know which happiness is hidden in the box until you open it.As soon as you step into the blind box experience area,the money in your pocket is already flying to the merchants.
出处
《徽商》
2020年第6期58-61,8,共5页
AnHui Business
