驯龙记:重塑卡迪夫市议会形象

Taming the Dragon:Rebranding Cardiff City Council

成功的品牌塑造可以将城市变成人们想要居住、工作和拜访的地方。因此,要吸引游客和企业到威尔士的首都,强有力的视觉识别至关重要。"品牌鉴证"的创始人乔纳森·加贝在接受《卫报》的采访时谈到:"塑造城市的形象不仅仅在于城市的标志,还涉及错综复杂的细节——细微到干净的街道,深入到让市民以身为品牌大使而感到自豪。当市民充满自豪感的时候,游客则会深受鼓舞,去发现所有这些细微之处的精妙.

Sucessful branding has the power to turn a city into a place where people want to live,work and visit.A strong visual identity is vital if you are competing to attract tourists and businesses to the capital of Wales.W hen Jonathan Gabay,founder of Brand Forensics,was interviewed in The Guardian about how cities sucessfully build a name for themselves。