广播电视行业媒体资产管理的数字化发展之路——以CRI国际新闻素材为例

The Digital Development Of Media Asset Management in Radio and Television Industry

广播电视行业经历着数字化和网络化的技术革命,从传统媒体向现代媒体的转变是顺应信息时代发展的必然趋势。基于“内容技术”的海量媒体资源不仅是推动媒体行业发展的原动力,也是行业竞争的关键所在。媒体资产管理系统运用先进的计算机网络技术,对媒体的内容资产进行系统化的管理,实现电视台数字媒体节目的存储、管理、转换、共享和发布。中国国际广播电台简称CRI,是全球使用语种最多的国际传播机构,汇集来自世界多个国家和地区的新闻信息,具有素材内容丰富、形式多样、数量巨大等特点。CRI通过建立媒体资产管理系统,打造媒体数据资料库,实现内容资产的增值效益,有效促进了广播电视行业的数字化发展。

The radio and television industry is experiencing the technological revolution of digitalization and networking,and the transformation from traditional media to modern media is an inevitable trend to conform to the development of the information age.The massive media resources based on"content technology"are not only the driving force to promote the development of the media industry,but also the key to the competition of the industry.Media asset management system uses advanced computer network technology to systematically manage the media's content assets,and realize the storage,management,conversion,sharing and distribution of digital media programs.CHINA Radio International,short for CRI,is theworld's most spoken language of the international communication agency,bringing together news information from many countries and regions of the world,with rich material content,forms,huge number and so on.CRI effectively promotes the digital development by establishing a media asset management system,building a media data database,and realizing the value-added benefits of content assets.