基于区县融媒体发展新路径探讨

New Path of Media Development in Districts and Counties

县级融媒体中心建设是新时代治国理政新举措,是强化新闻舆论阵地、提升社会治理水平、加大风险防范力度的有效方法。县级融媒体中心建设将打通媒体融合的“最后一公里”、连接群众的“最后一公里”、基层治理的“最后一公里”,更好地满足人民群众的信息需求,扩大主流价值的影响力版图,让党的声音传得更开、传得更广、传得更深入。区县媒体融合作为媒体发展的重要内容,在发展初期要仔细分析自身存在的问题,及时采取正确的战略规划以及相应的措施,从而快速走出发展困境。

The construction of county-level media center is a new measure to govern the country in the new era,and it is an effective method to strengthen the position of news and public opinion,improve the level of social governance and increase the intensity of risk prevention.The construction of county-level media integration center will open up the"last mile"of media integration,the"last mile"of connecting the masses and the"last mile"of grass-roots governance,so as to better meet the information needs of the people,expand the influence map of mainstream values,and make the party's voice spread more widely and deeply.As an important part of media development,the integration of district and county media should carefully analyze its own problems in the early stage of development,and take correct strategic planning and corresponding measures in time,so as to quickly get out of the development dilemma.