体育产业经营管理的改革与创新策略探究

Study on the Strategies for Reform and Innovation of the Management of the Sport Industry

体育产业是一个集商业性和公益性于一体的特殊行业,对国民经济的稳定、健康发展有着重要的促进作用。因此,我国极为重视体育产业的发展,并积极推动体育产业的转型与升级,以不断增强体育产业发展的活力。而要实现体育产业的转型与升级,促进体育产业健康、持续地发展,一个重要的环节是做好对体育产业经营管理的理论与实践研究,推动体育产业经营管理的改革与创新。进入21世纪以来,体育产业进入了发展的"黄金期",体育产业的经营管理也面临着新的机遇与挑战。因此,本文从中国发展体育产业的重要性入手,对中国体育产业经营管理的现状进行了深入分析,并着重探索了中国体育产业经营管理改革与创新的策略,以便为中国体育产业在未来的健康、持续发展提供有益借鉴。

Sports industry is a special industry which integrates commerce and public welfare.It plays an impo rtant role in promoting the stability and healthy development of national economy.Therefore,China attaches great importance to the development of sports industry,and actively promotes the transformation and upgrading of sports industry,so as to continuously enhance the vitality of sports industry development.In order to realize the transformation and upgrading of sports industry and promote the healthy and sustainable development of sports industry,an important link is to do a good job in the theoretical and practical research of sports industry management and promote the reform and innovation of sports industry management.Since the 21st century,the sports industry has entered a golden period of development,and the management of the sports industry is also facing new opportunities and challenges.Therefore,starting from the importance of the development of China’s sports industry,this paper makes an in-depth analysis of the current situation of the operation and management of China’s sports industry,and emphatically explores the strategies for the reform and innovation of the management of China’s sports industry,so as to provides useful reference for the healthy and sustainable development of China’s sports industry in the future.