基于百度贴吧的高校网络舆情热点话题分析

Analysis of Hot Topics of College Online Public Opinion Based on Baidu Tieba

高校网络舆情是大学生在校园背景下,对网络上直接关系到大学生或者自身感兴趣的公共事件所持态度、认知、意见、情感交叉的集合。随着网络应用的普及,高校网络舆情可能朝着任一个不可控的方向发展,因此,高校网络舆情研究是高校管理中的重要工作之一。本文以百度贴吧中的泰州学院吧为数据源,利用网络爬虫采集泰州学院吧主题帖内容和回帖数量作为实验数据,通过Python数据分析技术分析高校网络舆情的热点话题,并通过数据可视化技术进行数据分析结果展示,基于数据分析结果研究高校网络舆情热点话题成因与影响,最终提出相关引导策略以促进互联网环境下大学生全面发展和推进校园和谐建设。

The college online public opinion is the collection of attitudes,cognitions,opinions,and emotions on public events directly related to college students or they are interested in in the context of campus.With the popularity of network applications,the college online public opinion may develop in any uncontrollable direction.Therefore,the study of college online public opinion is an important work in college management.This paper uses the Taizhou college Bar as the data source,and uses Web crawlers to collect the content of the topic posts and the number of replies of the Taizhou college Bar as experimental data.Through Python data analysis technology,the hot topics of college online public opinion is analyzed,and the data analysis results are demonstrated through the data visualization technology.The causes and effects of hot topics of college online public opinion is studied based on the results of data analysis.Finally,the paper proposes guidance strategies to promote the overall development of college students under the Internet environment and promote the campus harmonious construction.