基于大数据平台的电力营销信息化建设分析

Analysis on the Construction of Power Marketing Informatization Based on Big Data Platform

随着现代科技的飞速发展,信息化已经与各行各业融为一体,开始了全新的数据化发展模式。由于电力企业前期调查工作不到位,不了解用电市场的发展现状和消费者的用电潜能,导致后期无法根据实际情况进行电力营销,吸引不了消费者,最终可能会引起客户资源的流失,电力营销市场开拓进展缓慢。然而现阶段的电力营销仍然是传统的营销模式,存在着许多问题亟待解决,电力营销与信息化结合势在必行。本文从电力营销本身的内涵和发展的现状入手,在分析大数据背景下电力营销信息化的优缺点的基础之上,能够提出具有见解性的建议,以期望来完善电力营销信息化建设。

With the rapid development of modern science and technology,information technology has been integrated with all walks of life,and a new data-based development mode has begun.Due to the lack of investigation in the early stage of power enterprises,the lack of understanding of the development status of the electricity market and the potential of consumers,it is impossible to carry out electricity marketing according to the actual situation in the later stage,which will not attract consumers,and may eventually cause the loss of customer resources,and the development of electricity marketing market is slow.However,the current power marketing is still the traditional marketing mode,there are many problems to be solved,the combination of power marketing and information technology is imperative.Based on the analysis of the advantages and disadvantages of power marketing informatization under the background of big data,this paper puts forward some insightful suggestions to improve the construction of power marketing informatization.