基于旅游话语理论下旅游目的地形象构建研究

Tourism Destination Image Construction Based on Tourism Discourse Theory

构建出良好的旅游目的地形象既有利于科学引导潜在游客的出行,又有利于增强旅游目的地的美誉度与知名度。随着当前全球一体化趋势的日益明显,通过旅游话语来构建旅游目的地形象的分析将是未来的主要研究方向之一。本文首先分析了旅游话语理论的内涵与重要性,其次,基于旅游话语理论来深入分析了旅游目的地形象构建的具体路径。

Constructing a good tourist destination image is not only conducive to scientif ically guiding the travel of potential tourists,but also conducive to enhancing the reputation and popularity of tourist destinations.As the current global integration trend becomes more and more obvious,the analysis of tourism destination image through tourism discourse will be one of the main research directions in the future.This article first analyzes the connotation and importance of tourism discourse theory,and secondly,based on tourism discourse theory,it deeply analyzes the specif ic path of tourism destination image construction.