蜕化的乌托邦: 购物综合体中的迪斯尼化消费空间研究——以南京万达乐园为例

Degenerate Utopia:Research on Disneyization of Consumption Space in Shopping Complex:A Case Study of Nanjing Wanda Theme Park

进入工业化的中后期,伴随着经济全球化的趋势,经济增长的着力点逐渐向消费转变。近年来,我国许多城市开始出现由生产空间向消费空间的转型,消费文化不断渗透到居民的日常生活中,由此产生了一系列新型的消费空间,为城市的空间结构与社会文化带来了巨大的影响。选取南京仙林万达茂购物综合体内部的万达乐园为例,通过实地调研了解消费者在万达乐园的消费体验和活动方式,分析其迪斯尼化消费空间的特点。在此基础上,提出对此类消费空间生产模式的批判与反思,认为此类消费空间实质上是在资本运作下商业利益驱动的蜕化的乌托邦。

With the development of economic globalization,especially in the middle and late stages of industrialization,consumption has gradually become the focus of economic growth.In recent years,many cities in China have begun to transform from production space to consumption space.Consumer culture has gradually penetrated into the daily life of residents,which has resulted in a series of new consumption spaces,which have brought tremendous influence to the spatial structure and social culture of the city.Among them,the consumption space production the influence of Disneyization has its own characteristics due to the influence of foreign culture and social space structure.The article uses the theory of degenerate utopia to select the Nanjing Xianlin Wanda Park commercial complex as an example.Through field research,we can understand the consumer experience and activities of Wanda Park,and analyze the nature of Disneyization in the production of consumption space.On this basis,it puts forward criticism and reflection on the production mode of such consumption space,and believes that such consumption space is essentially driven by commercial interests under capital operation and is degenerate utopia.