资源认知视角下的乡村旅游产品分类设计

Rural Tourism Product Classification Design from the Perspective of Resource Cognition

乡村旅游产品受到乡村经济与自然资源依附性的双重特征影响。由资源认知视角导入,同时尊重旅游产业发展规律,对乡村旅游产品进行分类设计研究,可视为乡村旅游与乡村振兴发展的基础工作。结合传统旅游学科的相关研究成果和方法,系统评价了乡村旅游资源特征并厘清了从资源到产品的逻辑转化过程,总结归纳了五种乡村旅游产品类型。结合不同乡村的旅游发展战略差异,提出了资源依托型、文创主导型和系统配套型三种乡村旅游产品体系,并阐述了各类产品体系的内涵与设计策略。同时认为,在指导乡村旅游产品落地的过程中,还需重视乡村旅游产业的集群发展与培育,以及生命周期对乡村旅游产品的影响。

Rural tourism products are influenced by the dual characteristics of rural economy and natural resource dependence.They are introduced from the perspective of resource cognition,while respecting the development of tourism industry.The classification design and research of rural tourism products can be regarded as rural tourism and rural revitalization.Basic work of development.This paper combines the related research results and methods of traditional tourism disciplines,systematically evaluates the characteristics of rural tourism resources and clarifies the logical transformation process of resources into products,and summarizes five types of rural tourism products.Combining the differences in the tourism development strategies of different villages,this paper proposes three types of rural tourism product systems:resource-based,cultural and cultural-led and systemsupported,and explains the connotations and design strategies of each type of product system.At the same time,this article believes that in the process of guiding the implementation of rural tourism products,it is necessary to pay attention to the cluster development and cultivation of rural tourism industry,and the impact of life cycle on rural tourism products.