摘要
将产品与包装的功能性做综合考虑,进行一体化结构的包装结构设计,从而实现包装成为产品的组成部分,使包装在产品使用时不被抛弃,同时能为消费者带来良好的交互体验效果。选用咖啡产品作为被包装对象,通过分析消费者需求和不同咖啡产品的饮用特性提出了产品与包装一体化设计方案。最后通过展示性效果、一体化效果、交互体验效果、市场前景等指标对设计方案进行评价。
Considering the functionality of product and packaging,the packaging structure design of integrated structure is carried out.Packaging becomes an integral part of the product.It can make the packaging not be abandoned when the product is used,and at the same time,it can bring good interactive experience for consumers.Coffee products are selected as the packaging objects.Through the analysis of consumer demand and the drinking characteristics of different coffee products,the integrated design scheme of product and packaging is proposed.Finally,the design scheme is evaluated by the indicators of display effect,integration effect,interactive experience effect and market prospect.
作者
胡雨馨
肖颖喆
HU Yu-xin;XIAO Ying-zhe(Hunan University of Technology,Zhuzhou,Hunan 412007,China)
出处
《绿色包装》
2020年第8期61-65,共5页
Green Packaging
基金
湖南省大学生创新创业训练计划项目(湘教通[2019]219号S201911535008)
湖南省教育厅重点科研项目(19A140)
湖南省教育厅普通高校教学改革研究资助项目(湘教通[2017]452号276)。
关键词
一体化包装设计
交互体验型包装
包装结构设计
integrated packaging design
interactive experience packaging
packaging structure design
