基于设计学视角下的民俗红包图形设计分析

Analysis on the Graphic Design of Folk Custom Red Envelopes from the Perspective of Design

本文基于设计学视角下,从民俗红包的图形设计入手,简要概述民俗红包之溯源,通过对红包图形设计的题材种类、设计理念、设计原则三方面来分析了解民俗红包图形设计。通过总结得出民俗红包图形设计的最具代表性的六大题材种类,进而挖掘出题材背后所隐藏的设计内涵,分析出红包图形设计与构图形式、文化趣味性、新技术工艺相辅相成的原则关系,进而对以后红包图形设计的未来发展提供新的思路与参考。

Based on the design perspective,this article starts with the graphic design of folk red envelopes,briefly summarizes the origin of folk red envelopes,and analyzes and understands the folk red envelope graphic design through three aspects of the subject matter,design concepts and design principles of red envelope graphic design.By summarizing the six most representative themes of folk-custom red envelope graphic design,we can dig out the design connotation hidden behind the theme,and analyze the principle relationship between red envelope graphic design and composition form,cultural interest,and new technology and craftsmanship.And then provide new ideas and references for the future development of red envelope graphic design.