大学生数字阅读付费行为实证研究

An Empirical Study on Digital Reading Payment Behavior of College Students

付费数字阅读是在数字阅读广泛普及的背景下,为向用户提供高质量、精细化、定向式的阅读内容而产生的以消费为前提的阅读模式。文章调查分析了大学生数字阅读付费行为现状,发现付费模式处于发展阶段,已有一定用户群体,但仍存在问题和阻碍,故文章结合文化产业政策、数字出版市场、图书馆资源组织和阅读服务等方面提出大学生付费数字阅读发展对策。

Paid digital reading is a consumption-based reading mode,which has emerged under the background of the widespread popularity of digital reading,provide users with high-quality,refined and directional reading contents.The paper investigates and analyzes the current situation of digital reading payment behavior of college students,and finds that the payment mode is in the development stage with a certain number of users,but there are still some problems and obstacles.In this regard,the paper puts forward the countermeasures for the development of college students’paid digital reading from the aspects of cultural industry policies,digital publishing markets,library resources organization and reading services.