摘要
5G时代悄然而至,5G渐渐渗透到生活的方方面面,面对5G时代带来的各种机遇与挑战,企业如果仅靠之前传统的品牌形象设计是很难恢复到之前热销的盛况。文章通过整理和归纳品牌虚拟形象设计的方法与投放的方式,为企业后续的发展提供有力的支持。基于5G时代下品牌虚拟形象的推广研究,结合互联网时代特色,形成一套适合5G时代特色的推广方法论。希望文章能为各企业的虚拟形象设计提供一个设计方法思路,并给出有利的投放策略。
5G era has come quietly, 5 g has gradually penetrated into all aspects of life. Facing all kinds of opportunities and challenges brought by 5 G era, it is difficult for an enterprise to recover to the previous hot sale situation if it only relies on the traditional brand image design. Through sorting out and summarizing the methods of brand virtual image design and the ways of putting it into practice, we can provide strong support for the follow-up development of enterprises. Based on the promotion research of brand virtual image in 5 G era, combined with the characteristics of Internet era, a set of promotion methodology suitable for the characteristics of 5 G era is formed. I hope that this paper can provide a design method for the virtual image design of enterprises, and give a favorable launch strategy.
作者
罗蕾
Luo Lei(Wuhan University of Technology,Wuhan 430070,China)
