京津冀协同发展下的文化旅游产品设计探寻

Cultural Tourism Product Design under the Coordinated Development of Beijing,Tianjin and Hebei

文章围绕北京“文化中心”建设的战略定位,以多种文化旅游资源为基础,探索深化京津冀文化旅游创新的模式与路径。在京津冀一体化政策背景下,对天津区域文化旅游发展模式进行分析,探求在区域文化旅游中实现文化品牌塑造的路径和方法。从品牌效应以及“互联网+”模式入手,通过衍生品再造、大数据分析传媒方式、品牌传播和优化营销手段的发展模式,探求其发展路径。通过分析京津冀文化旅游中存在的问题,提出京津冀非物质文化旅游品牌发展模式和京津冀文化旅游协调发展路径。

Focusing on the construction of Beijing’s "cultural center", we will deepen the exploration of innovative models and paths of cultural tourism in Beijing, Tianjin and Hebei with a variety of cultural tourism resources. Under the background of Beijing Tianjin Hebei policy, this paper analyzes the development mode of Tianjin regional cultural tourism, and explores the path and method of regional cultural tourism to achieve cultural brand building. Starting from the brand effect and the "Internet +" mode, the development path method is explored through the development mode of the derivatives reengineering, the big data analysis, the media mode, the brand communication and the optimization of marketing means. Through the analysis of the existing problems of cultural tourism in Beijing, Tianjin and Hebei, the brand development mode of intangible cultural tourism in Beijing, Tianjin and Hebei and the coordinated development path of cultural tourism in Beijing, Tianjin and Hebei are obtained.