车企数字化营销探索浅析

Analysis on the Exploration of Digital Marketing of Automotive Companies

文章从汽车行业数字化营销的概念和特征出发,详细介绍了数字化营销的内容、关键因素和车企的各类探索尝试等几个方面。通过对汽车企业数字化营销的根本目标的剖析和实质内容的分析,阐述车企开展数字化营销的探索方法及目的,并对未来数字化营销的发展提出思考和建议。

Starting from the concept and characteristics of digital marketing in the automotive industry,the content,key factors and various exploration attempts of automotive companies are introduced in detail in this paper.Through the analysis of the fundamental goals of digital marketing of auto companies and the analysis of the substantive content,the exploration methods and goals of automotive companies to carry out digital marketing are expounded,and the thoughts and suggestions on the development of digital marketing in the future are put forward.