数字资本主义的意识形态逻辑批判

Ideological Logic Criticism of Digital Capitalism

数字资本通过变物化逻辑为数字化逻辑完成数字政治经济学的框架体系的建构,同时也以数字化逻辑完成对资本主义意识形态逻辑体系的重构。数字资本通过与数字技术合谋、与知识逻辑合谋、与文化逻辑合谋构建起了数字帝国主义的意识形态,数字资本通过数据算法实现对消费世界的重新规划构建起符合资本逻辑的新消费主义意识形态,数字资本通过技术逻辑将全部社会生活纳入到数字坐标中建构起智能主义为轴心的新技术主义意识形态,数字资本通过数字技术优势构建起以资本逻辑为核心的国家治理现代化的新自由主义意识形态方案。数字资本主义制造了意识形态的异化现象,同时也为消解意识形态的异化现象提供了契机。

Digital capital completes the construction of the frame system of digital political economy by changing the logic of materialization into that of digitalization,and also completes Digital capital constructs the ideology of digital imperialism through conspiracy with digital technology and conspiracy with knowledge logic and cultural logic.Digital capital re-plans the consumer world through data algorithms and builds a new consumerist ideology that is consistent with capital logic.Digital capital integrates all social life into digital coordinates through technology logic to build a new technology ideology with intelligence as its axis.Digital capital uses the advantages of digital technology to build a neo-liberal ideological plan with modernized state governance centered on the logic of capital.Digital capitalism creates the alienation of ideology and provides an opportunity to eliminate the alienation of ideology.