公路行业负债业务营销机遇分析

Analysis on Marketing Opportunities of Highway Industry Liability Business

公路行业是基础设施投资领域的重要部门,资金富集,业务品类丰富,是商业银行存款营销的重点和必争之地。本文旨在从单个项目视角出发,沿项目决策、项目实施、项目运维的链条梳理银行存款业务商机,并简析具体介入方式和营销重点。

Highway industry is an important sector in the field of infrastructure investment.It is rich in funds and business categories,and it is the focus of commercial banks’deposit marketing.From the perspective of a single project,this paper aims to sort out the business opportunities of bank deposit business along the chain of project decision-marking,project implementation,project operation and maintenance,then briefly analyzes the specific intervention methods and marketing focus.