坚守与革新:创意产业视野下产品设计教育的发展方向探析

Persistence and Innovation:Analysis on the Development Direction of Product Design Education from the Perspective of Creative Industry

创意产业是21世纪的战略新兴产业,也是一种高度依赖人的智力和创新思维的文化活动。通过梳理创意产业的定义、内涵,剖析了创意产业的层次、架构和特色,并在此基础上,结合产品设计的变化脉络,阐述了当前创意产业对产品设计专业的要求。产品设计必须以科技为基础,通过文化和美学的加值,才能创造出具有高附加值的产品和服务。落实到教育操作层面,产品设计专业不仅要坚守技术与艺术相统一,理论与实践相结合,而且也要推动学校与产业相衔接,创意与生意相转化。

The creative industry is a strategic emerging industry in the 21st century.It is also a cultural activity that relies heavily on human intelligence and innovative thinking.By combing the definition and connotation of creative industry,this paper analyzes the level,structure and characteristics of it,and on the basis of this,combined with the changes of product design,it expounds the requirements of current creative industry for product design.Product design must be based on technology which create high value-added products and services by increasing cultural and aesthetic content.To conduct the level of educational operation,the product design profession must not only adhere to the unity of technology and art in combinaton theory with practice,but also promote the connection between schools and industries in transformation of creativity and business.