彝族特色手工刺绣的旅游商品化发展策略--基于凉山州甘洛县的实证分析

Tourism Commercialization Development Strategy of Yi Manual Embroidery:Empirical Analysis Based on Ganluo County,Liangshan Prefecture

西南少数民族地区的特色旅游商品具有广阔的市场空间和开发价值。甘洛县彝族手工刺绣在样式、种类、绣法及适用场合等方面都独具特色,承载着丰富的收藏价值、文化价值、经济价值和社会价值。甘洛县彝族手工刺绣旅游商品化发展正面临产品销售不畅、专业人才流失、全能人才缺乏、品牌知名度不高等问题,需要通过进一步健全政策体系、推动共享共赢发展、优化产业布局、增强内生能力、加强品牌建设等途径,以促进彝族手工刺绣的旅游商品化和地区经济的绿色健康发展。

The characteristic tourism commodities in the southwest minority areas have broad market space and development value.The Yi manual embroidery in Ganluo county is unique in style,type,embroidery method and applicable occasions,bearing rich collection value,cultural value,economic value and social value.The tourism commercialization development of Yi manual embroidery in Ganluo county is facing some problems such as poor product sales,loss of professional talents,lack of all-round talents and low brand awareness.It is necessary to further improve the policy system,promote the development of sharing and win-win results,optimize the industrial layout,enhance the endogenous capacity and strengthen the brand construction,to promote the tourism commercialization of Yi manual embroidery and the green and healthy development of regional economy.