产学研模式下商业摄影对呼伦贝尔地区少数民族商品销售的促进作用

The Promoting Effect of Commercial Photography on the Sales of Minority Commodities in Hulunbuir Area under the Mode of Industry-university-research

商业摄影是以商品为主要拍摄对象并服务于商业的传播活动,是商品与消费者之间建立交流和沟通常用的表现手法。合理地运用商业摄影的技术和艺术特点来提升呼伦贝尔地区少数民族商品销售水平,以改变呼伦贝尔地区少数民族长期以来以“家庭作坊”的方式对土特产商品进行包装加工销售,从而导致产品商业性及民族特性不强,影响区域性经济发展的现状。本文以高校服务地方经济建设为出发点,运用产学研的教学模式,结合市场需求再到商品设计创新,最后反哺当地市场经济,加速成果转化进行了研究与尝试。

With commercial products as subject,commercial photography constitutes a genre of business communication that bridges the products and their potential consumers.The skills and artistic nature of commercial photography can be applied to promoting products from ethnic minority neighborhoods in Hulunbuir.The production,packaging,and promotion of ethnic goods in Hulunbuir area are largely limited by the family workshop pattern,which resulted in a slow growth of local economy.Guided by the appeal to collaboration between universities and the local communities,this paper elaborated on the industry-university-research collaboration model in higher education.Specifically,this project illustrated the processes of market analysis and product design analysis of ethnic goods in local community and discussed the overarching goal of higher education giving back to the local community.