图像叙事视角下的“帧茶”品牌视觉形象设计

RESEARCH ON VISUAL IMAGE DESIGN OF "FRAME TEA" FROM THE PERSPECTIVE OF IMAGE NARATION

为探究图像叙事视角下对于"帧茶"茶饮品牌设计的研究。运用考察调研法、资料收集法、案例分析法对图像叙事进行分析研究,总结图像叙事对于品牌设计的应用优势,在"帧茶"品牌设计上加以运用。得到"帧茶"品牌设计。图像叙事使品牌设计具有生动活泼、富有故事性、易于消费者理解等优点,对品牌具有推动作用。

To explore the design of "Frame Tea" tea brand from the perspective of image narrative.Analyze and research the image narrative using the investigation and survey method,data collection method,and case analysis method,summarize the application advantages of the image narrative for brand design,and apply it to the "frame tea" brand design. Get "Frame Tea" brand design.Image narrative makes the brand design lively,full of stories,easy for consumers to understand,etc.,and has a role in promoting the brand.