新形势下优化跨境电商生态圈的思考--以江苏省为例

Reflections on the Optimization of Cross-Border E-Commerce Ecosystem Under the New Situation--Taking Jiangsu Province as an Example

伴随“互联网+”时代来临,各电商企业飞速发展,我国当前市场已难以满足电子商务发展需求,为有效扩大电商发展规模,逐渐转向国际市场,并取得了一定成效。在此环境下,涌现出诸多跨境电商企业,跨境电商平台和电商经营者构成跨境电商生态圈。江苏省跨境电商尚处在发展阶段,跨境电商生态圈发展仍面临诸多困境。论文从我国跨境电商发展现状分析入手,指出新形势下跨境电商生态圈面临的困境,提出了优化江苏跨境电商生态圈的有效对策。

With the advent of the"internet+"era,various e-commerce enterprises are developing rapidly,and the current market in China has been unable to meet the development needs of e-commerce.In order to effectively expand the development scale of e-commerce,it gradually turned to the international market,and achieved certain results.In this environment,many cross-border e-commerce enterprises have emerged,and cross-border e-commerce platforms and e-commerce operators constitute a cross-border e-commerce ecosystem.Cross-border e-commerce in Jiangsu Province is still in the development stage,and the development of cross-border e-commerce ecosystem is still facing many difficulties.Starting from the analysis of the development status of cross-border e-commerce in China,this paper points out the difficulties faced by the cross-border e-commerce ecosystem under the new situation,and puts forward effective countermeasures to optimize the cross-border e-commerce ecosystem in Jiangsu Province.