基于SWOT 分析的山东省乡村旅游全域化发展路径研究

Research on the All-for-One Development Path of Rural Tourism in Shandong Province Based on SWOT Analysis

乡村旅游是一种以乡村地区为场所,依托乡村所拥有的环境、田园景观、民俗文化等资源为游客提供休闲、观光、度假、体验、购物、娱乐等多种服务的新型旅游经营活动。发展乡村旅游能够为农村地区创造全新的增收点,还能助力当地基础设施的建设完善、自然生态的保护。论文借助SWOT分析法对山东省乡村旅游发展状况进行分析,进而提出全域化发展路径,希望可以为山东省乡村旅游行业的发展提供一定的参考借鉴。

Rural tourism is a new type of tourism business activity which takes the rural area as the place and relies on the environment,rural landscape,folk culture and other resources of the rural area to provide tourists with leisure,sightseeing,vacation,experience,shopping,entertainment and many other services.The development of rural tourism can create a new income point for rural area,but also help the improvement and construction of local infrastructure and the protection of natural ecology.With the help of SWOT analysis,this paper analyzes the development status of rural tourism in Shandong Province,and then puts forward the all-for-one development path,hoping to provide certain reference for the development of rural tourism industry in Shandong Province.