论直播电商的可持续性发展

Discussion on the Sustainable Development of Live Streaming E-Commerce

互联网经济时代下,中国目前的网购用户已突破10亿人。近年来,传统电商行业的发展增速放缓,出现瓶颈。直播电商的异军突起,为互联网电商寻求了另一条出路。在2020年初全球发生疫情的情况下,直播电商的发展尤为迅速,商家纷纷加入直播的队伍中。关于直播电商是否能持续性发展的问题,是值得思考和探讨的问题。论文针对直播电商的可持续性发展进行分析和探讨。

In the era of internet economy,the number of online shopping users in China has exceeded 1 billion.In recent years,the growth rate of of development of traditional e-commerce industry has slowed down,resulting in bottlenecks.The emergence of live streaming e-commerce has found another way out for internet e-commerce.At the beginning of 2020,in the case of global outbreak epidemic situation,the development of live streaming e-commerce is particularly rapid,and businesses have joined the team of live streaming.The problem of whether live streaming e-commerce can sustainably develop is a problem worthy of consideration and discussion.This paper analyzes and discusses the sustainable development of live streaming e-commerce.