媒介场域理论观照下的“长尾剧”——从电视剧霸屏到网播剧回流

The"Long Tail Drama"from the Perspective of Media Field Theory:From the Dominance of TV Dramas to the Backflow of Online TV Dramas

互联网时代的网播剧回流现象频频发生,其与传统电视时代的电视剧霸屏现象形式极为相似。根据布尔迪厄媒介场域理论观察分析,媒介场域的变化及场域内行动者、惯习和资本争夺的转变造成了两者本质的不同。更为重要的是,这种"长尾剧"现象是媒介场域改变过程中一系列变化最直接的体现,分析其在新旧媒介场域内的诸多变化,有助于深入思考该场域的未来发展。

In the Internet era,the backflow of online TV dramas frequently occurs,which is very similar to the dominance of TV drama in the traditional TV era.According to the observation and analysis of Bourdieu’s media field theory,the changes in the media field and the transformation of actors,habitus and capital competition in the field have caused the essential difference between the two.More importantly,the"long tail drama"is the most direct manifestation of a series of changes in the media field.The analysis of these changes in the new and old media fields is conducive to thinking deeply about the future development of the field.