融媒体视阈下电视纪录片的创新发展

Innovation and development of TV documentary from the perspective of media integration

融媒体时代的到来促使电视纪录片发展面临着机遇与挑战并存的局面,在此背景下,电视纪录片创作主体、推广宣传主体等需要强化自身创新变革意识,通过对电视纪录片创作、传播策略进行优化,确保电视纪录片能够在融媒体时代取得良好发展。本文从电视纪录片视听语言、宣传推广、创作模式与创作理念等方面,对融媒体时代电视纪录片的创新发展方向进行了研究与探讨。

the arrival of the era of media integration makes the development of TV documentary face both opportunities and challenges.In this context,the main body of TV documentary creation and promotion needs to strengthen their own consciousness of innovation and change.By optimizing the creation and communication strategies of TV documentary,we can ensure that TV documentary can achieve good development in the era of media integration.This paper studies and discusses the innovative development direction of TV documentary in the era of media integration from the aspects of audio-visual language,publicity and promotion,creation mode and creative concept of TV documentary.