打造精品行业会议 提升科技期刊品牌影响力——以金属加工杂志社为例

Build excellent industry conference and enhance the brand influence of scientific journals: case study on Metal Working Magazine Agency

随着"互联网+"与媒体的不断融合,新的媒体形式给传统科技期刊带来了挑战与机遇。在竞争激烈的市场环境下,科技期刊要生存下去,就要积极探索复合经营,举办行业会议是典型的经营方式之一。文章以金属加工杂志社在举办会议方面的实践为例,探讨科技期刊在策划会议内容、丰富会议形式及扩大会议规模等方面的做法,并借力新媒体,扩大会议影响力,打造线上会议,提升科技期刊的品牌影响力。

With the continuous integration of "Internet plus"and the media,the new media form has brought great challenges and opportunities to traditional industry journals. In the competitive market environment, compound management is essential for an industry journal development. Taking the conference practice of Metal Working Magazine Agency as an example, this paper discusses the practice of industry journals in planning conference contents,enriching conference forms and expanding conference scale,and discusses that industry journals can leverage new media,expand conference influence and sponsor online conferences.