文旅融合背景下旅游管理专业导游讲解教学改革——以宏村导游讲解为例

Tour Guide Commentary Teaching Reform in Tourism Management Major Under the Background of Culture and Tourism Integration:Taking the Tour Guide Commentary of Hongcun Village as an Example

文旅融合背景下对导游员讲解工作的文化内涵提出了更高的要求,专业课程需要新的教学设计。文章以宏村导游讲解为例开展教学改革,探讨如何结合信息化手段提高导游讲解的文化性。文章从教学内容、学情分析、教学目标、教学策略、教学实施五方面阐述整体教学设计,并客观分析课堂教学实施成效,最后提出教学反思与改进。

Under the background of culture and tourism integration,higher requirements have been put forward on the cultural connotation of tour guides'guide Commentary work,and related professional courses need new teaching design.This article takes the tour guide commentary of Hongcun Village as an example to carry out teaching reforms,and explores how to improve the cultural nature of tour guide commentary by combining information methods.This article expounds the overall teaching design from five aspects:teaching content,academic situation analysis,teaching goals,teaching strategies,and teaching implementation.Then the effectiveness of classroom teaching implementation is objectively analyzed.Finally,some teaching reflections and improvements are proposed.