影视产业繁荣背景下演员的道法失范与重塑

The Anomie and Remolding of Actors under the Background of Prosperity of Film and Television Industry

近二十年来,在国家政策、资本市场和大众消费的三驾马车推动下,影视行业进入高速发展的快车道,演员的社会地位、片酬收入和市场价值也火速蹿升。但名利双收的极端加速度,暴露了部分影视演员道法修养上的短板,屡屡出现违反社会道德和国家法律法规的不良事件。为重塑演员群体的正面公众形象,亟须从道德修养培育、道德法规学习、优秀传统传承以及行业监督管理等方面入手,加以治理巩固和修补提升,推动影视行业在健康有序的轨道上实现社会效益和经济效益的双丰收,走好升级发展之路。

In the past two decades,driven by the troika of national policies,capital market and mass consumption,the film and television industry has entered a fast track of rapid development,and the social status,film income and market value of actors have also risen rapidly.However,the extreme acceleration of fame and fortune has exposed the shortcomings of some film and television actors in their moral cultivation and frequent adverse events in violation of social morality and national laws and regulations.In order to reshape the positive public image of actors,it is urgent to start with the cultivation of moral cultivation,the study of moral laws and regulations,the inheritance of excellent traditions and the supervision and management of the industry,so as to promote the film and television industry to realize the double harvest of social and economic benefits on a healthy and orderly track,and take the road of upgrading and development.