摘要
针对当前公众接收、接受信息的"自主性较强"这一特征,阐述了因"新闻故事"和"新闻细节"容易达成最大范围的情绪感染、情感共鸣和理性共识,而成为新闻传播过程中形成舆论氛围的重要影响因素,又因为其"走心"的传播效果而能够为相应的舆论氛围"充值"。
Aiming at the characteristic of"strong autonomy"of public accepting and receiving information,the author expounds that because"news stories"and"news details"are easy to reach the largest range of emotional infection,resonance and rational consensus,it becomes an important influence factor in the formation of public opinion atmosphere in the process of news dissemination,and because of its spreading effect of"touching",it can"recharge"the corresponding atmosphere of public opinion.
作者
乌琼芳
仇龙
Wu Qiongfang;Qiu Long(School of Journalism and Communication,Inner Mongolia Normal University,Hohhot,Inner Mongolia,010022;Inner Mongolia Broadcasting and Television Station,Hohhot,Inner Mongolia,010010)
出处
《语文学刊》
2020年第4期53-56,共4页
Journal of Language and Literature Studies
基金
内蒙古哲学社会科学规划项目“内蒙古传统媒体新闻传播力建设研究”(2014B091)阶段性成果。
关键词
新闻故事
新闻细节
舆论氛围
“充值”功能
news stories
news details
the atmosphere of public opinion
"recharge"Function
