基于大数据的收视综合分析

Comprehensive Analysis of TV Ratings Based on Big Data

基于大数据的统计方法有效解决了传统抽样调查样本量较少引起的收视数据失真和边缘小众节目收视率为0的问题,对广播电视节目的传播效果进行细致、多角度的数据呈现。本文研究基于大数据统计的收视数据,对频道或者节目进行收视综合分析,同时,根据频道或者节目收视数据特点分析,提出节目编播建议,为广播电视播出机构提升节目质量,提高频道竞争力提供思路。

Statistical method based on big data can effectively solve problems such as ratings data distortions caused by small sample size in traditional sampling surveys and“0”ratings of marginal minority programs.And It can present detailed and multi angle data on communication effect of TV programs.This paper studies comprehensive analysis method of TV ratings based on big data to analyze channel or program ratings data.At the same time,according to characteristics of channel or program ratings data,the paper puts forward suggestions,which can provide ideas for radio and television broadcasters to improve program quality and channel competitiveness.