基于“中国视听大数据”舆情考察的传播效果分析

Analysis of Communication Effect Based on Public Sentiment Investigation of"China Audio and Video Big Data"

“国家广播电视总局节目收视综合评价大数据系统”自2019年12月17日起,以“中国视听大数据”(CVB)的名称发布公众版报告,有效回应社会关切。本文以2019年12月17日至2020年6月17日期间,“中国视听大数据”相关舆情信息作为分析样本,对其舆情概况、舆情高点、关键词等展开分析,总结“中国视听大数据”的相关舆情内容的传播特点,并对其舆情传播效果进行分析。

Starting from December 17, 2019, "Big Data System for Comprehensive Evaluation of Radio and Television Program Ratings" built by NRTA began to publish public version of report under the name of "China audio and video big data"(CVB), which effectively responds to social concerns. This paper takes CVB related public sentiment information on the period from 17 December 2019 to 17 June 2020 as analysis sample, analyzes its public sentiment profle, public sentiment high point, keywords, etc., summarizes communication characteristics of public sentiment content of CVB, and analyzes its communication effect.