“互联网+”环境下的物流企业联动关系演化博弈分析

Analysis on Evolutionary Game ofLinkage Relationship of Logistics Enterpriseunder the Environment of"Internet+"

研究表明,物流在“互联网+”环境中扮演着重要角色,“互联网+”企业与物流企业之间受外部因素、各自的利益影响最明显,并且其演化博弈是一个彼此战略调整的复杂过程。分析研究“互联网+”环境下的物流企业的联动博弈关系,成为“互联网+”环境下涉及企业利益与竞争力的重点问题。为此,本文基于信息不对称并且有限的前提,采取演化博弈理论,建立博弈双方的动态博弈模型,针对搭建的模型进一步采取了数值模拟方法,分析得益矩阵,为“互联网+”企业在博弈过程中寻找到最为合理地物流战略提供经验借鉴。

The research shows that logistics plays an important role in the"Internet+"environment,and the"Internet+"enterprises and logistics enterprises are obviously the most vulnerable ones affected by external factors and their respective interests,and their evolutionary game is a complex process of strategic adjustment.To analyze and study the linkage game relationship of logistics enterprises under the"Internet+"environment has become a key issue involving the interests and competitiveness of enterprises under the"Internet+"environment.Therefore,based on the premise of asymmetric and limited information,a game both sides of the dynamic game model is established bytaking the evolutionary game theory.Aiming at the built model,numerical simulation method isfurther adoptedand gain matrix is analyzed,providing the experience for reference for the"Internet+"enterprise in the process of game to find the most reasonable logistics strategy.