新媒体时代提升电视采编核心竞争力的路径探索

On the way to improve the core competitiveness of TV acquisition and editing

在互联网及多媒体技术深入发展的影响下,电视新闻行业也顺应时代发展的潮流,水到渠成的步入新媒体时代。在这一全新时代背景下,受众获得信息的渠道得到了立体化多层次的发展。而作为渠道之一的电视新闻媒体,为了谋求更进一步的发展,就需要在有效应对新媒体时代为其带来挑战的前提下,提高自己的核心竞争力,这也是本文讨论研究的核心所在。

under the influence of the in-depth development of the Internet and multimedia technology,TV news industry also conforms to the trend of the development of the times,and enters the new media era naturally.Under the background of this new era,the channel for the audience to obtain information has been three-dimensional and multi-level development.As one of the channels,TV news media,in order to seek further development,needs to effectively respond to the challenges brought by the new media era,and improve its core competitiveness,which is also the core of this paper.