标准化管理在高质量旅游业发展中的应用——以上海市龙华烈士陵园为例

Application of developing high-quality tourism by standardized management:taking Shanghai Longhua Martyrs’Cemetery as an example

红色旅游是弘扬社会主义核心价值观的重要渠道,进一步挖掘红色精神内涵,传承红色基因,提高服务质量,持续推动红色旅游高质量发展,可为旅游业实现提质增效和转型升级树立样板。文章以上海市龙华烈士陵园为例,通过以标准化建设为引领,构建旅游服务标准化体系,推进数字化建设,扎实精细化管理,创新服务形式,形成了独特的红色旅游品牌,有力赋能“上海文化”品牌高质量建设。

Red tourism is an important channel to promote core socialist values.Further exploring the connotation of red spirits,inheriting red genes,improving service quality and continuously promoting the high-quality development of red tourism can set an example for the improvement of quality and efficiency and transformation and upgrading of the tourism industry.In this paper,Shanghai Longhua Martyrs’Cemetery is taken as an example.Under the leadership of standardization construction,a standardized tourism service system is built to promote digital construction,enhance solid fine management,innovate service form,and form a unique red tourism brand,which can effectively promote the highquality construction of“Shanghai culture”brand.