文化遗产创业视角下的大运河文化带建设

Construction of the Grand Canal Cultural Belt from the perspective of cultural heritage entrepreneurship

文化遗产创业是文化创业的重要组成部分,是保护、传承、利用大运河文化遗产,推进大运河文化带建设的可行路径。大运河文化遗产创业面临着公众认知滞后、制度环境复杂、文化产业链不完整等诸多挑战。推进大运河文化遗产创业需要优化顶层设计,推动文化创新,完善文化产业发展政策,构建良好的创业生态。

Cultural heritage entrepreneurship as an important part of cultural entrepreneurship is a feasible way to protect and inherit the cultural heritage of the Grand Canal and promote the construction of the Grand Canal Cultural Belt.Grand Canal cultural heritage entrepreneurship faces many challenges,such as lagging public perception,complex institutional environment,and incomplete cultural industry chain.Promoting the Grand Canal’s cultural heritage entrepreneurship requires optimizing the top-level design,promoting cultural innovation,improving cultural industry development policies,and building a good entrepreneurial ecology.