全球社交网络的新闻生态与国际舆论引导

The Ecosystem of Journalism under the Global Social Media Network and How ChinaMakes Its Voice Heard in the International Community

通过对全球社交网络的新闻生态与中国的国际舆论引导进行研究发现,全球社交网络下的新闻生态呈现一些新的现象和问题:新闻的同质化和两极化;互联网新闻真假难辨,失去读者的信任;东西方获取新闻的社交网络呈现差异,西方交换新闻的通讯私密化;传统新闻理论、新闻专业性和新闻道德被颠覆;以社交网络为特征的新闻传播加剧了社会分裂;算法推荐与新闻传播的主观化和封闭化;新闻议题战、舆情战和心理战日趋激烈;社交媒体在重大议题上仍然是西方传统媒体的传声筒。中国可以实施以“一带一路”沿线国家为重点的全球舆论引导战略:建设一个维护国际多极化的舆论空间;建设一个支撑“一带一路”和“人类命运共同体”的话语体系;形成以“一带一路”沿线国家为重点的全球舆论引导战略;利用中国的人力优势,加大对国际社交网络的影响。

Through the research on the ecosystem of journalism under the global social media network and how China makes its voice heard in the International Community,it is found that the journalism ecosystem under the global social media network shows some new phenomena and problems:homogenization and polarization of news production and communication;it is difficult to distinguish the true and false news,making news media losing the trust of readers;the traditional journalism theory,news reporting and writing and journalism morality are subverted;the jour nalism characterized by social media aggravates the social division;algorithm-based recommendation and news communication are subjective and closed;agenda-setting war,war for public opinion and psychology are getting intensive through propaganda;and social media are still the mouthpiece of traditional Western media on major isues China should start a new strategy of winning global public opinion by focusing on the major countries along the"Belt and Road"initiative,while igoring the Western countries,with the goal of building a public opinion space to maintain international multi-polarization and a discourse system supporting the"Belt and Road"initiative and"human community with a shared destiny",and taking advantage of China's human resource advantages to increase its influence on the international social media networks.