烟台白羽肉鸡产业竞争优势分析——基于益生、民和、仙坛三家上市公司视角

Analysis on Competitive Advantage of White Feather Broiler Industry in Yantai

烟台市位于山东省东北部的胶东半岛,多年来一直因为白羽肉鸡产业而远近闻名。为深入探究烟台白羽肉鸡产业成功的原因,为其他地区做大做强白羽肉鸡产业提供借鉴,文章以益生股份、民和股份、仙坛股份三家肉鸡上市公司的成长历程以及经营业绩为基础,详细分析了烟台白羽肉鸡产业在国内的竞争优势。其中,益生股份的祖代白羽肉种鸡存栏量占全国30%以上;民和股份不仅父母代肉种鸡品牌影响力大,而且其肉鸡笼养技术在国内起步最早,目前推广也很成功,其CDM(清洁发展机制)项目是我国农业领域首个在联合国注册成功的项目;仙坛股份的肉鸡养殖"九统一"模式引领行业发展。以上优势是烟台白羽肉鸡产业长期位居行业前列的重要支撑。

Yantai city is located in the Jiaodong Peninsula in the northeast of Shandong Province.It has been famous for its white feather broiler industry for many years.In order to further explore the successful reasons of Yantai white feather broiler industry,provide reference for other regions to grow and strengthen the white feather broiler industry,this paper analyzed the competitive advantages of Yantai white feather broiler industry in detail based on the growth process and business performance of three listed companies of Yisheng,Minhe and Xiantan.Yisheng shared Grandparent generation white feather broiler breeders more than 30%of the total stock;The stock of Minhe shares Parent generation white feather broiler breeders had a great influence.In addition,Minhe shared broiler cage technology started the earliest in China,and its promotion is also very successful.Its clean development mechanism project was the first successful agriculture project of China registered in the United Nations;Xiantan shared the"nine unifications"model of broiler breeding in the forefront of the industry.The above advantages are the important support for Yantai white feather broiler industry to be in the forefront of the industry for a long time.